A specialised events management service New Leaf Events is being launched by the team behind the hugely successful calendar of fundraising events for Team Army/Team Ethos.

With Team Army/Team Ethos now successfully raising over £1M per year in corporate sponsorship for Forces sport and at a time when organisations are demanding a more creative and interactive feel to their events, Usha Chadha and Kerry Godley-McAvoy are ready to offer their particular blend of expertise, efficiency (and a touch of magic!) to a wider audience.

The team are known in recent years for masterminding high profile events such as the glittering Army Sports Awards at the Guildhall, the launch of the InnovateUK SkillsPlanner project to the construction industry at the Institute of Civil Engineers, as well as a range of high profile sporting events.

Usha Chadha comments:
“We live in an increasingly digital world, however nothing matches real world contact; a study by Bizzabo, last year, found that up to 80% of marketers believe that face-to-face interactions and events are critical to their company’s success.The creation of New Leaf is a result of our shared passion, enthusiasm and belief in the potential of events in business, and we’re raring to go!”

Kerry Godley-McAvoy comments:
“Whether it’s a memorable launch, an event to get your teams buzzing, an inspirational conference, a sparkling gala dinner or a unique annual celebration, New Leaf events offer a truly personal service, with the energy, passion and know-how to deliver impactful events that exceed all expectations.”

Major General Lamont Kirkland, CEO Team Army said:
“Face to face events with our sponsors are critical to the success and sustainability of Team Army. Kerry and Usha have provided invaluable event management for us for many years and their professionalism and creativity is key to ensuring client retention. I have complete confidence in their ability to work within budget and to a deadline whilst delivering a broad range of magnificent events.”

What other clients have said about the New Leaf team:

“Focused, organised, tenacious, approachable and flexible are words I’d use to describe Usha and how she delivered the Army Sports Awards. For 2 years, as one of the delivery stakeholders she motivated us all to work calmly as a team. She produced a breath-taking evening that was elegant, fun and memorable, and all within a tight budget.”
Rob Mansfield, Account Manager, Eclipse Presentations

“I have known and worked with Kerry in a professional capacity for a number of years… I have experienced her working tirelessly to achieve the objectives of different events by securing contracts, managing budgets, resources, time and critically the expectations of healthcare professionals. Kerry’s positive personality and hard work ethic are an asset to any organisation looking to employ her for arranging medical conferences, events and professional symposia.”
Ash Smith, Senior Account Manager, AstraZeneca

About New Leaf Events

New Leaf is a small events company that specialises in creating and delivering corporate, fundraising and celebratory occasions with maximum impact and return on investment. We believe in working closely with our clients to bring their ideas or projects to life, and to ensure their event makes a lasting impression and exceeds all expectations.

Usha Chadha and Kerry Godley-McAvoy have over 25 years of event planning experience, across multiple industries, from health, legal and tourism to fashion, defence, public sector, charity and sport, and strong partnerships with a wide range of venues, agencies and suppliers.

For more information, including more about our expertise and backgrounds and a portfolio of events, visit newleafevents.co.uk or contact Usha Chadha, Mob: ​+44 7815 195559